I Vision Build a world class banking group with top value creation capability. II Mission Provide better service to our customers, create higher value to our shareholders, build up broader career path for our associates and assume full responsibilities as a corporate citizen. III Core Values Integrity, Impartiality, Prudence, Creation IV Concepts 1. Business concept Market-oriented, customer-centric 2. Service concept Customer first, Detail-focused 3. Risk concept Knowing the customer, understanding the market, involving all associates, focusing on top priorities 4. Talent concept Emphasis on comprehensive talent, focus on business performance Ⅴ Style of work Diligent and disciplined, seeking truth and reality Ⅵ Slogan China Construction Bank, Builds Modern Living Progress with our customers, prosper with the society —— China Construction Bank Continuous innovation in pursuit of excellence —— China Construction Bank Excellence Pursuer, Prevail Forever —— China Construction Bank |