On 28 June, the “Most Support-worthy Welfare Cause Programme” (“Programme”) jointly initiated by China Construction Bank (CCB) and Sina.com will be officially kicked off.  CCB will donate RMB5 million to the Programme.

The Programme mainly consists of five charity projects which are recommended by media and five different charity organisations. These are respectively the “Happy Homeland - Migrant Worker Business Start-up Grant”, “Support Programme for Orphans in the Yushu Disaster Area”, “Treatment Programme for Blind Children”, “BN Vocational School - Education Subsidy for Children of Migrant Workers” and “Stars and Rain - Treatment Programme for Autistic Children”. Netizens will vote among the charity projects and CCB will donate RMB5 million to the welfare cause which gets the most attention and support from them.  The charity organisation will organise and implement the charity project.

CCB implements this Programme, a proactive effort in integrating public welfare and internet, in order to extend the fulfillment of social responsibilities to the internet. The Programme aims to help improve education and living conditions of impoverished disadvantaged groups while conducting two-way communication with the general public through internet platforms. CCB encourages its staff, customers and the general public to be more concerned about the society and people’s livelihood to enhance their sense of social responsibility in supporting public welfare and actively dedicating their love and care.

The implementation of the charity project is divided into four stages namely project launch, netizens selection, project implementation and results announcement etc. It is expected the entire project will last for around one year.

Appendix:

CCB’s “Most Support-worthy Welfare Cause Programme”

Calls for action from netizens

This summer, CCB is appealing to netizens to participate in welfare projects.

On 28 June, the “Most Support-worthy Welfare Cause Programme” (“Programme”) initiated by China Construction Bank (CCB) and Sina.com will be officially kicked off. In this Programme, the support and attention of netizens will converge into a “force of caring”, which in turn will trigger CCB in donating RMB5 million to the welfare cause which gets the most attention and support from them.

Participating in this Programme are five charity projects which are initiated and implemented by five different charity organisations. These are respectively the “Happy Homeland - Migrant Worker Business Start-up Grant”, “Support Programme for Orphans in the Yushu Disaster Area”, “Treatment Programme for Blind Children”, “BN Vocational School - Education Subsidy for Children of Migrant Workers” and “Stars and Rain - Treatment Programme for Autistic Children”. This Programme also calls for public-spirited netizens to sign up as volunteers in the above projects as a way to witness how the projects are implemented and experience the collective strength of public care.

This Programme will be launched online simultaneously on Sina.com and CCB’s official website.

Website: http://vic.sina.com.cn/2011ccbgy

CCB is encouraging the active participation of enthusiastic netizens through the setting up of both a microblog and a blog named “CCB Public Welfare”. People clicking the “Force of Caring” wand on the webpage of the charity projects will add to the force of caring. Moreover, they can publicise their support to this Programme through “微博@好友” (microblog@friends) and get a chance to win a “Force of Caring” award.

So this summer, CCB is drawing netizens’ attention to various welfare causes and calling them up to convey their loving care.

Online Duration of the Programme

28 June 2011 to 10 August 2011.

Programme Rules:

Sina.com as the executioner of this Programme will provide support and supervision on a fair, just and transparent basis throughout and will guarantee the fair and just compiling of programme results. Anyone attempting to affect the final results through ballot rigging, fraud, tempering or otherwise will be disqualified from participation.

China Construction Bank reserves the right of final interpretation of this Programme.