On the occasion that CCB has issued over 10 million credit cards, a new member has joined the Long Card family. Dongguan Long Credit Card (Long Credit Card for World-Renowned Manufacturing City) is the first branded city credit card issued for a renowned city in Guangdong province. On January 11, 2007, CCB and the municipal government of Dongguan city held a ceremony to celebrate the issuance of Dongguan Long Credit Card. Present at the ceremony were Liu Zhigeng, Secretary of CPC Dongguan Municipal Committee, Mayer Liu Yuquan and Vice Mayor Leng Xiaoming of Dongguan city, Vice President Fan Yifei of CCB, Vice President Wu Jianhang of CCB Guangdong Provincial Branch, and other VIPs from both sides.

The design and naming of this card contains three meanings. First, Dongguan is known as the global manufacturing base. Its electronic, metal, and textile products, furniture and other manufacturing products, have reached every corner of the globe. It has complete industry chains and good brand recognition. “Made in Dongguan” has been a hot topic during the lunch of global sellers. Dongguan has been widely recognized as a famous manufacturing city both at home and abroad. Second, the surface of the card is printed with the picture of Humen (Boca Tigris) Bridge, which is also known No.1 span in the world. It is a river flying across the estuary of the Pearl River from Weiyuan Battery, the old battlefield in the Opium War. It reflects the brave history of Dongguan and represents the bright future of Dongguan. It is a bridge connecting the past and the future and linking China with the world. Selecting Humen Bridge as the picture on the surface of Dongguan Long Credit Card (Long Card for World-Renowned Manufacturing City) represents the confidence and determination of Dongguan to become a world-renowned manufacturing city. Third, the flowing water flowing under Humen Bridge symbolizes that the economy and wealth of Dongguan will continue to grow like the flowing water and Dongguanese will work diligently and constantly to go global.

It is reported that Dongguan Long Credit Card (Long Card for World-Renowned Manufacturing City) is a card in line with international standards. Besides the features of the Long Credit Card such as consumption first and repayment later, dual-currency and 50-day-long grace period, the holders of Dongguan Long Credit Card (Long Card for World-Renowned Manufacturing City) may also enjoy some special local features, such as VIP services in local CCB outlets and preferential treatments at designated cultural facilities, tourism sites and places of consumption. For instance, you may enjoy 5% discount to purchase a ticket at Dongguan Yulan Theatre and certain percent of discount at designated shopping centers, hotels and restaurants. The introduction of this card will help Dongguan spread its culture, enhance its brand, and improve its influence in China and the world. It can serve as the business card of the city and strengthen the sense of belonging and honor of the Dongguanese. 

It is reported that you may apply for this card at any local CCB outlets in Dongguan with your ID card and work certificate.

Amidst the tough competition, banks are no longer satisfied with issuing only standard cards. A variety of different credit cards have been introduced and more value-added services have been offered. It is reported that CCB regards the innovation of credit cards and the improvement of credit card functions as an important move to enhance the competitiveness of CCB’s products. The Introduction of Business Long Card extended credit card business from individual consumers to companies. The Auto Long Card set up a new model for the segmentation of customers based upon their living styles. Following University Long Card, CCB introduced Company Long Card series for top 500 enterprises and City Long Card series for well-known cities. Now University Long Card, Company Long Card and City Long Card are three main special Long Credit Card series.

It is believed that with the segmentation, personalization and specialization of financial services, banks are introducing more personalized and customized products for different customer segments and adding more cultural elements in the credit cards. This is a major driving factor for CCB to introduce Dongguan Long Credit Card. To better compete with foreign banks after Dec. 2006 CCB has responded quickly to capture the individual consumers in Dongguan. The move aims at identifying the target customer groups and offering customized services for local customers. It should be said that the banking products are having more cultural elements, getting closer to consumers and containing richer local features. It is reported that CCB also introduced the City of Springs Long Credit Card (Jinan Long Credit Card) and Weihai Habitat Long Credit Card in Shandong. 

As the exchanges between Dongguan and other parts of the world get more frequent, CCB, as a bank with good reputation and great influence, joined hands with the Dongguan municipal government in introducing the Long credit cards with Dongguan marks. Once the Dongguan Long Credit Card attracts a large number of customers, it will be a good medium to enhance the image of Dongguan as a world-renowned manufacturing city. The card will also play a part in transforming the consumption concept of Dongguanese.