According to the 2006 survey on the favorite brands of Chinese netizens held recently, China Construction Bank, among 2,000 well-known brands, won the core brand award of the 10 favorite brands of Chinese Netizens. The bank’s Long Card was also selected as one of Chinese netizens’ 10 favorite brands in the financial industry. Wang Wenyuan, Vice Chairman of the Chinese People's Political Consultative Conference, attended the awarding ceremony and issued the medal and certificates to CCB’s representative.

Hosted by the Internet Society of China and co-sponsored by People.com, Xinhuanet.com, Sina.com, Sohu.com and Hexun.com, the survey is designed to establish a bridge based on the strength of the Internet between the businesses and netizen consumers, promote well-known Chinese consumer brands, integrate branding with Internet marketing and facilitate the implementation of branding strategies in the Chinese consumer market.

The selection committee noted that over more than 5 decades China Construction Bank has been born and prospered for construction. In the process of serving the national economic construction, reform and opening up, CCB has grown pace by pace with the entire nation. Since its shareholding transformation and listing in Hong Kong, it has gained remarkable progresses in terms of capital strength, profitability, risk control and corporate governance, demonstrating strong competitiveness and growth potential, which explains why the bank wins the core brand award.

That the bank wins the award shows the China Construction Bank brand has been deeply rooted in the heart of consumers and great achievements have been made in implementing the bank’s branding strategy. Furthermore, its Long Card, with stable growth, quality services and continuous innovation, always maintains a leadership in the Chinese credit card market where competition gets increasingly intense.

It is said that more than 150 kinds of products and nearly 2,000 famous brands nationwide were involved in the survey. Clicks on the homepage of the survey exceeded 20 million person times with over 8 million person times of votes.