On March 16, the Chengdu 95533 Customer Service Center of China Construction Bank (CCB) formally kicked off operation. Huang Xiaoxiang, Vice Governor of Sichuan provincial government, and Fan Yifei, Vice President of CCB attended the launch ceremony.

As a modern service channel of CCB, the 95533 Customer Service Center offers individual and corporate clients diversified services via interactive voice response, agent seat, Internet, email and fax. It is a multi-functional service platform integrating service consulting and supervision, transaction processing and outbound call as well as the only source delivering staff services during non-working hours. The launch of Chengdu 95533 Customer Service Center marks the beginning of a new stage of CCB’s centralized distributed management, sophisticated operation and scale development and a major step of implementing the “customer-oriented” business philosophy to improve customer services. 

According to a CCB official, the Chengdu 95533 Customer Service Center is the first centralized cross-region customer service center launched by the bank with the purpose of strengthening the sophisticated management of customer services throughout the bank, establishing a unified customer service support system and emergency service system and providing customers with quality and efficient comprehensive services. The establishment of the center also paves the way for the bank’s centralized distributed architecture of customer service. The same source says that CCB will take the opportunity of the operation of Chengdu Center to innovate, improve and expand services, build an international leading customer service center and provide customers with quality services.