New CCB, New Products and New Life

CCB cardholders can use CCB cards throughout 300 countries and regions, can finish account transfer and settlement in a minute just by clicking the mouse, and can complete remittance, payment, purchase, securities transaction, foreign exchange trade by dialing the cell phone. This kind of new banking cards with high-tech content will be exhibited in CeBIT Asia 2005 held in Shanghai from May 11 to 14.

‘China Construction Bank, Striving to Build up a Modern Life’ As to China Construction Bank, this logo is beyond its literal meaning. China Construction Bank is committed to providing state-of-the-art financial products for its customers in its efforts to become an international modern commercial bank and taking this task as its development objective and major means of improving its competitive strength. And CCB has successively launched Long Credit Card (two currencies), ‘Happy Investor’ wealth management card, online banking, mobile phone banking and telephone banking one by one.

In this exhibition, CCB will demonstrate 7 new financial products covering personal banking, corporate banking and foreign exchange by means of special features, field consultation, gifts sending and etc.

With the advance of CCB’s shareholding reform, CCB pays more and more attention to the balance development among all business lines. And the personal banking enjoys increasing recognition. In 2004, CCB introduced ‘Product Strategy’ for the personal banking business.

After the introduction of Product Strategy, CCB reorganized the importance of the personal banking business. In April of 2004, CCB became the first bank to offer the consumer password function for its Long Credit Card (two currencies) within China. In June, CCB again as the first bank launched the dual-currency business card in line with international standards. In August, CCB began to offer individual car owners the Long Automobile Card that is based on the dual-currency credit card and provides car-related and value-added services. This product received a favorable response from the market. In October, CCB launched ‘Happy Investor’ wealth management card that is a multiple functions debit card and integrates transaction and value added services. This card is a wealth management tool with multiple functions and customized for customers needs. This service broke down the limit of bank cards with only one function. This kind of card can offer 14 transactions and 10 value added services for individuals and mainly has the following features: clients can open multiple accounts by using only one card; can access personal pledge-backed loans, foreign currency trading, treasury bonds service, third party collection and payment by signing a client agreement; can regularly receive bank statements; can be offered different services by using platinum cards, gold cards and silver cards.

CCB provides a kind of ‘modern life’ for individuals that become rich first in China. On January 28 of 2005, CCB Wealth Management Center was opened and commenced operation in Shanghai, which signifies that CCB has entered a new phase over individual wealth management in terms of knowledge-based skill, value added service and expertise in line with international standards. Wealth Management Center introduces a dual-manager service model. That is to say, every customer of the wealth management center is equipped with one wealth management consultant and one account manager. Meanwhile, an expert team gathers all specialists in insurance, foreign exchange, securities, fund, real estate, law and other fields inside and outside CCB together to offer a specialized service bolster. Services offered include personal investment, individual bank, value added services, genial services, information and consultation services, etc.

In modern society, individual life can not be isolated from electronic technology. Thus, in the exhibition, CCB will demonstrate its online banking and mobile phone banking that marry personal banking and e-banking well. This service can offer all banking functions except cash deposit and withdrawal. In comparison with traditional banking services, e-banking and mobile phone banking can provide services 24 hours a day.

‘This exhibition is a good opportunity for CCB to communicate with the market and clients.’ ‘Lots of customers have known CCB’s products that will be demonstrated in the exhibition, but we cannot assure they can use it easily. The goal for this demonstration is to make more people know our products but also to make people know how to use it.’ A CCB manager said, it is consistent with the objective that CCB is always committed to pursuing.