The University Long Card – Fudan University Long Card was grandly issued at the 100 anniversary of the university on September 17. President Chang Zhenming of China Construction Bank Corporation (CCB) and Head of Fudan University Qin Shaode attended the card launch ceremony and delivered speeches.

The Fudan University Long Card offers special privileges to the university card-holders such as higher credit line under the same conditions, customer-tailored installment arrangement, the “student credit report” of graduates, etc. Since the Fudan University Long Card is also the affinity card, the card-holders can repay their Alma Mater by normal card consumption activity and donate to their Alma Mater by directly using the card, making the card a bridge through which the Fudan University alumni can contribute to the educational undertaking of the university.

Fudan University is a leading Chinese university with a long history. Since its establishment, it has cultivated tremendous professionals and experts who have made substantial contributions to the Nation as well as the Country. CCB has always maintained a sound and close relationship with Fudan University for a long time. And this issue of the Fudan University Long Card to its faculty, current students and alumni will surely promote the image of Long Credit Brand.   

The Fudan University Long Card carries all the functions of the Long Debit Card such as consumption first and repayment later, dual currency and the maximum 50-day grace period.  Since the Fudan University Long Card is also the affinity card, the card-holders can repay their Alma Mater by normal card consumption activity and donate to their Alma Mater by directly using the card, making the card a bridge through which the Fudan University alumni can contribute to the educational undertaking of the university. The joint launch of University Long Card by CCB and famous Chinese universities not only enables the students and faculty to enjoy the credit card services up to international standards but more importantly introduces the world popular idea of credit consumption into institutions of higher learning, which helps the university students to learn more financial knowledge and develop the wealth management ability and promotes the establishment of the student credit system. To issue the card to the alumni of universities will raise their sense of pride and recognition of their Alma Mater and help build the credit card brand among famous Chinese universities.

Since the issuance of the Long Debit Card (dual currency) on August 8, 2003, CCB has been expanding its market share and accelerating product innovation. CCB has issued the largest number of dual currency credit cards among state-owned banks. The launch of Fudan University Long Card demonstrates that CCB will make more efforts in promoting the expansion of Long Card with famous universities and make more contributions to the credit establishment in universities.